I just put a blog post together for The JAR Group, the company I’m working at. It discusses how corporate brands are using social media. I think the post is informative and helpful for B2B businesses.
What’s the gist?
Basically, Twitter isn’t for everyone, but it is for some. Viral videos work, and sometimes they backfire. Simply put, if you want to venture into the sphere of social media, I recommend you first assess your longterm and short term goals, because not all social media is created equally.
