Automotive SEO

Search Engine Optimization

Maybe you’ve heard of Search Engine Optimization. Nowadays, it’s become a sort of buzzword. But with thousands of marketing agencies, web design firms and others claiming to sell it, search engine optimization can be a scary to navigate. SpiderMarket’s associates have had experience optimizing many of the internet’s most well known sites. We excel at increasing the rankings of websites so you can achieve an ROI even in this highly competitive automotive market.

Our newest offering is a local search package designed specifically for automotive clients and local dealerships. We have taken into the unique needs of the industry and have structured a package that meets your needs.

What is Local Search

While traditional search engine optimization deals with the rankings in the standard search results, local search involves working to rank pages in map listings.

For example, if a person Googles “auto repair shop in new york” a map appears at the top, above the standard search results. Local search involves working to rank in these map listings so that you can capitalize on search done for a particular product or service in your area.

A good local listing will translate into free inbound leads.

How is Local Search Done?

• The first order of business is to make sure to claim your local listings. This isn’t hard, and it doesn’t take a lot of time. What is more difficult, however, is making sure that these listings are put together in a way that is optimal. What takes even more time is making sure that as local search algorithms change, your listing is updated to reflect best practice. These local listings are important to either create or to claim because 1) they are what ranks in local search and 2) you want to make sure you have control over them.
  
• The next step in a local search package is to send search engines signals that they use to increase rankings. This means sending data (like your company’s name, address and phone number) to data clearinghouses, increasing mentions of your company’s site on credible and relevant sites, and actively pursuing reviews of your business.
  

SpiderMarket submits to all of these locations, and more, depending on which package you purchase. Search engines use all of these places to verify the information that is included on their places or locations pages. Each of these serves a different function. Some act exclusively as data aggregators, distributing your company’s information all over the internet. Others are review sites. But these sites are used by all of the search engines to help determine which site should be ranked where.

The more listings we get you, the better your site will rank.

Why SpiderMarket

SpiderMarket works to educate its clients. We do not work in the dark. We let you know exactly what it is we are doing for your site. We employ whitehat, industry standard, ethical methods to get sites’ ranked. We keep abreast of industry standards, monitor updates to ranking algorithms, and update our strategy as soon as it becomes important to do so.

Our services are not standalone. We let you know what you can do to help us help you, and we make it easy for you to do that. For example, we offer a review package that includes business card sized calls to action designed to encourage your customers to fill out reviews on Yelp, Citisearch and more.

Why is that important?

Reviews (both good and bad) are an important part of Bing, Yahoo and Google’s local search algorithms.

Did you know that?

Now Pick Your Package!

SpiderMarket’s packages are well suited for differing markets. The bronze package is for low-competition markets. It involves less work, and is likely to help a company’s search presence very quickly. The silver and gold packages are for more competitive markets. These packages are for State Farm agents in larger city centers. The packages cost a bit more, but in highly competitive markets, the effects of being ranked high are likely to be far more lucrative.

They are monthly packages, meaning that charges recur every month. Our goal is to work with our clients to make sure that they are able to make the most of their rankings.

When considering each package realize that the more real estate you take up on the page, the more likely your site is to get clickthroughs and eventual purchases. While the Bronze and silver packages only go after local listings, SpiderMarket’s gold package goes after a holistic set of rankings. SpiderMarket works to rank Gold package members in the local listings, the organic listings (underneath the map) and, as an option, SpiderMarket will also do Pay Per Click for those State Farm Insurance agents that opt in at a rate of 15% of the monthly spend.

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